Messaging Principles

Status: Proposed, pending owner decision

Messaging principles are drawn from Foundation’s Brand Principles (Proposed, SOURCE-DERIVED — pending final owner approval) and Messaging Anchor (Proposed, SYNTHESIZED) — see Foundation for the full statements.

Rule

Messaging always uses the institutional voice register (Voice & Tone — Use; itself Proposed, SOURCE-DERIVED — pending final owner approval, per Voice & Tone’s own current status), never Sol Mamy’s own in-character crypto-slang vocabulary (Mascot Book — Voice, Canonical), and stays consistent with Foundation’s Value Proposition and Differentiation (both Proposed, SOURCE-DERIVED — pending final owner approval, per Foundation’s own current status). The real rule is about register (institutional vs. character), not which entity the words “belong to.” The anchor line for all SOLMAMY-facing messaging is “Don’t sell hype. Build trust.” — Proposed, SYNTHESIZED (Foundation’s own current tag for this line; this project’s own synthesis, not owner-authored source text). Messaging never introduces a claim about SOLMAMY’s product state that isn’t true today — SOLMAMY has not launched, so messaging must not imply an existing user base, dataset, or live product (see Foundation — Status).

Not yet determined

A dedicated messaging framework beyond the Foundation principles (e.g. message hierarchy by audience segment, campaign-messaging templates) does not exist yet.

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Part of the SOLMEME Brand Documentation System. Content status (Canonical/Proposed/Open/etc.) is this book’s own axis; ownership/rights are separate — see OWNERSHIP_AUTHORITY.md at the documentation system’s root.