Framing Principles
Status: Not yet determined
Section titled “Status: Not yet determined”No confirmed camera-framing or shot-composition convention specific to a talking-head presentation exists yet.
Working default
Section titled “Working default”A close/medium shot (head-and-shoulders or medium-close) is the typical convention for this format generally — stated here as a reasonable working default, not as a sourced brand rule.
Owner-provided — Fixed presenter states (visual only)
Section titled “Owner-provided — Fixed presenter states (visual only)”An owner-provided requirement establishes a small, fixed set of 11 named presenter states — the team produces new news content by swapping topic/text only, never by redesigning the presenter per item:
Neutral, Speaking, Serious, Breaking-news, Excited, Concerned, Pointing-at-a-chart, Standing-beside-information, Holding-a-microphone, At-a-desk, In-a-newsroom.
Two backgrounds cover all 11: a plain studio backdrop, and a newsroom-specific backdrop (this second one is a proposed design, not sourced from any design brief).
Explicit separation (owner-provided): this fixed state set governs visual presentation only. What the presenter says — tone, vocabulary, dialogue — is governed entirely separately by Mascot Book — Voice; it is never mixed into the visual-state definition.
Do not invent detailed framing/camera specifications beyond the fixed state set above and present them as settled. When real framing guidance is needed beyond what’s listed, source it explicitly rather than expanding this working default.
Part of the SOLMEME Brand Documentation System. Content status (Canonical/Proposed/Open/etc.) is this book’s own axis; ownership/rights are separate — see OWNERSHIP_AUTHORITY.md at the documentation system’s root.