News
Any news/announcement content — including a talking-head presenter format — draws its character facts from Mascot Book and its institutional voice from Brand Book, exactly as elsewhere in this book. Where a talking-head presenter is involved specifically, see Talking-Head Brand Documentation for the presenter-specific rules; this chapter covers news-style content generally, independent of format.
- News-style content (market updates, coin updates, announcements) uses institutional Brand voice by default.
- Where Sol Mamy delivers news in-character, her personality and voice apply, not a flattened “neutral announcer” tone — she stays playful and mischievous even when delivering factual updates.
Owner-provided — Fixed presenter visual states
Section titled “Owner-provided — Fixed presenter visual states”A fixed set of 11 named presenter states exists (Neutral, Speaking, Serious, Breaking-news, Excited, Concerned, Pointing-at-a-chart, Standing-beside-information, Holding-a-microphone, At-a-desk, In-a-newsroom) — see Talking-Head Book — Framing Principles for the full list. New news content is produced by swapping topic/text only, never by redesigning the presenter. Voice/tone for this content follows this chapter and Brand Book — Voice & Tone, kept entirely separate from the visual state.
Two backgrounds cover all 11 states — a plain studio backdrop, and a newsroom-specific backdrop — of which only the studio backdrop is owner-provided; the newsroom backdrop is a proposed design, not sourced from any design brief. Camera/shot framing beyond this fixed state set remains “Not yet determined” in Talking-Head Book — Framing Principles (a close/medium shot is stated there only as a reasonable working default, not a sourced rule) — do not treat framing beyond the 11 states as settled.
Not yet determined
Section titled “Not yet determined”Beyond the fixed visual-state set above, no further named news-content template (e.g. a distinct written “market update” copy template) exists yet at the brand level.
Do not use
Section titled “Do not use”- Do not invent factual claims about SOLMAMY’s product state, or about SOLMEME’s, to fill a news template — this book governs brand presentation only, never product facts. The two are separate entities with separate product states; this rule applies to both, stated separately.
Part of the SOLMEME Brand Documentation System. Content status (Canonical/Proposed/Open/etc.) is this book’s own axis; ownership/rights are separate — see OWNERSHIP_AUTHORITY.md at the documentation system’s root.